A memoir: Shin Sang-ok, Choi Eun-hee and I

http://www.koreatimes.co.kr/www/news/nation/2016/10/180_215463.html

Film director Shin Sang-ok and actress Choi Eun-hee hold a press conference upon their escape from North Korea to the United States in 1986. / Korea Times file

Film director Shin Sang-ok and actress Choi Eun-hee hold a press conference upon their escape from North Korea to the United States in 1986. / Korea Times file

By An Hong-kyoon

My phone rang. The caller was the press officer at the Korean Embassy in Washington. “Mr. Shin Sang-ok and Ms. Choe Eun-hee are scheduled to hold a press conference. Our embassy wants you to act as their interpreter. Would you do it for us?”

Elated by the surprise request, I replied to him in one breath. “Of course I will.”

“The Watergate Hotel conference room at ten in the morning of the15th [May, 1986],” the press officer continued in a relaxed voice, obviously relieved that I had accepted his request. “More than a hundred American and foreign reporters are expected to attend the press conference.”

My thoughts ran back to the January, 1978 media report that Choe Eun-hee, whom her fans dubbed the “Liz Taylor of Korea,” mysteriously disappeared in Hong Kong. In July of the same year, her estranged husband and the renowned film director, Shin Sang-ok, disappeared, also last seen in Hong Kong. Several years passed and people learned that they were in North Korea, making movies for Kim Jong-il. Kim boasted that Shin and Choe came to North Korea on their own volition. In the mid-1980’s, Shin and Choe showed up in cities like London and Belgrade, and their words and demeanor appeared to attest, beyond question, their allegiance to Kim Jong-il.

Film director Shin Sang-ok and actress Choi Eun-hee pose as they enter South Korea in May 1989.

Then there was a bombshell. On March 13, 1986, the world learned that Shin and Choe had sought refuge in the American Embassy in Vienna, Austria. For over two months thereafter, people heard nothing.

Then came the May 12 call from the Korean Embassy. I could hardly believe my fortune. I would hear their story, tell the world their story, and above all, I would meet them in person.

Then the day arrived. I sat with the Shin couple in a small ante-room adjacent to the main hall. They were charming, but their smiles were stiff and wary. The subdued air was intensified by the presence of two white bodyguards towering behind them. I wondered momentarily if their press conference was voluntary.

As we entered the conference room, cameras flashed, and a large crowd of reporters rushed about, vying for better spots. Following a brief photo session, the conference began with many questions flying all at once. Shin gestured them to calm down. Choe would tell them her story first.

The couple appears on a Japanesemedia outlet in1984

She began by narrating the scene of her abduction. A group of men grabbed and placed her on a speed boat in Repulse Bay of Hong Kong. She screamed, “Where are you taking me?”

“To Kim Il-sung’s bosom!” one abductor shot back. She used the Korean word, Pum, a word that is reminiscent of the warm heart of a mother.

“Kim Il-sung’s what?” a reporter in the front row shouted.

Alarmed by the question, I repeated, “Kim’s bosom.” Suddenly a question flit through my head. “Does bosom refer only to female breasts?”

Choe continued, in minute detail, of her life in captivity in North Korea. In turn, Shin did the same as if to convince the world that, contrary to some rumors and Pyongyang’s claims, they had been taken to North Korea against their will.

People read stories on the couple’s escape from North Korea, which appeared in the Hankook Ilbo in 1986.
/ Korea Times

As the long narrations continued, the American reporters grew impatient. They wanted to hear about Kim Jong-il and what the Shin couple had thought of the North Korean dictator. If those reporters expected slanderous and quotable words from them about Kim Jong-il, they were disappointed. Shin and Choe did not attack the person of Kim. When pressed, Choe said Kim Jong-il was a man capable of committing “stupendous” acts. No reporter asked them if they feared Kim Jong-il’s reprisal. Or if they felt they were indebted to their captor for the generous treatment the evil man had bestowed on them.

The press conference lasted three hours. Two security guards reappeared from nowhere, and director Shin and Choe were hurried to a dark van. I hardly had time to say goodbye to them.

Seven months later, I received a Christmas card from them with a pleasant greeting. Although the card was postmarked Atlanta, Georgia, I later learned that the couple had actually been living in a townhouse all this while in Reston, VA, my own neighborhood.

Then there was a call from Shin on a spring day in 1988. They had decided to move to Hollywood to pursue film production careers in America. “Would you be available for dinner tomorrow?” He suggested a Chinese restaurant in our area.

When my wife and I arrived at the restaurant, Shin and Choe were already seated at a table far inside the spacious dining room, discreetly apart from other diners. Both looked bright and carefree. Their regained freedom had done wonders for the charming couple, letting their guard down finally.

“Sorry we had to wait for so long to meet you again,” Shin began apologetically. “We had to ponder about our future, what to do, where to live, and how.” He paused for a moment. “American friends had suggested we live in seclusion ― in retirement, and I almost decided to do just that. I thought of painting.” He paused again. “But Choe yeosa thought otherwise.” Yeosa is a Korean term for “lady” or “Madame.” I got the hint: she wanted to be addressed as yeosa, signifying her independence. “Choe yeosa insisted that we stay in America and make movies, and I agreed.” Shin smiled at his lovely wife. I thought it was more on the part of Choe yeosa who had engineered their bold escape from the North.

Shin said he knew the Korean people would wonder why he and his wife would choose America for home. “Of course we love Korea and want to go home, and our fans want us to come home.” But he said, “We are not comfortable with the Korean authorities. Shortly after we had sought refuge in the American Embassy, the Seoul government said it would leniently embrace us back to Korea. Leniency for what? We were taken to North Korea by force, and the South Korean government had the nerve to treat us as if we were North Korean collaborators.” Shin spoke calmly, but his indignation was scarcely concealed.

In an even tone, Shin continued. “We are not safe in South Korea. North Korean agents roam the streets of Seoul at will. Kim Jong-il once boasted to us that he could bring anyone he requested to Pyongyang from Seoul.” With a deep sigh, he said, “And Kim Jong-il has set millions of dollars on our heads.”

There was a pause as we munched sweet-and sour pork. Shin turned his head toward his wife. “Choe yeosa, when I saw you for the first time in Pyongyang at Kim Jong-il’s party, I thought you had completely sold your soul out to the little, bushy-haired dictator. You behaved so fresh with him.”

“Are you kidding?” Choe mischievously retorted. “People don’t call me Korea’s best actress for nothing.” We all laughed together.

I turned to her. “Madame Choe, I saw you for the first time in Daegu during the Korean War. You were playing Ophelia on stage.”

“Oh, you did?. I was a green novice then, and I hardly knew what I was playing. I had a role in Death of a Salesman, and I had no idea what mortgage meant in the script.”

While travelling in Eastern Europe, Choe continued, they had come across a tiny Catholic church. “We entered it and got married…with a solemn ceremony.”

“Over my objection,” Shin quipped, “I don’t believe in such formalities.” He looked at her with a smile that betrayed his ritualistic adherence to his creed.

The conversation turned to their plan for Hollywood. Shin had a lifelong dream to produce an epic movie on Genghis Kahn. One of his proposed desert battle scenes would employ over 3,000 horses, a record in motion picture history. He had written the script based on Aaoki Okami ― The Blue Wolf ― authored by Yasushi Inoue of Japan.

“Sitting up straight in the prison cells, I went over the script hundreds of times in my head, writing and polishing it mentally. The North Korean jailers had laughed at me when I requested a pen and paper.”

Shin was inspired by a character in the story, Quryang, a maiden warrior who, risking her life, withstood Genghis Khan’s attempt to take her by force. She triumphed when the Great Khan begged her for her love.

Over dessert, Shin abruptly asked me if I was familiar with General Dean. I told him I knew who the general was. Shin said his first project in Hollywood would be General Dean’s story, the anti-hero hero commanding general of the ill-fated U.S. 24th Infantry Division, that was smashed by columns of the North Korean Army in Daejeon.

Retreating soldiers reported that General Dean was last seen at a city crossroads with a bazooka on his shoulder¸ facing an approaching enemy tank. He then disappeared for many months. President Truman awarded him a medal of honor in absentia. In December, 1951, the world learned that the general had been held as a POW in the North. He returned home to a hero’s welcome after the armistice. He denied he was a hero.

“There is little information about his captivity in North Korea,” Shin said.

Oh, yes, I replied. General Dean had written an autobiography. I would find a copy, I promised Shin. I also told him that the current commanding general of the U.S. forces in Korea was an old acquaintance of mine. I had first met him in 1958 when he served in Korea as a green platoon leader. He is now a full general. He would gladly provide us with all the resources and assistance ― foot soldiers, tanks and bazookas. Shin’s face lit up with excitement.

It appeared that the move would be Shin’s way of returning the favor to the American establishment which had embraced Shin and Choe since their dash to the American Embassy in Vienna and were now providing a refuge from Kim Jong-il.

Walking toward the parking lot, Shin told me that after settling in Hollywood, he and Choe would travel to Seoul. They had to appear before a court and settle their legal case. After all, they had been in North Korea and had helped Kim Jong-il make movies in clear violation of the South Korean National Security Law. All had been pre-arranged, Shin said, and they would be given Korean passports, signifying their complete freedom at last. Nothing would then hamper their future, nothing, he appeared to reaffirm himself.

Waving at their automobile as they drove off, I wondered what Hollywood looked like.

In the late Fall of 1988, Shin wrote me a letter. He and Choe had settled in a Los Angeles suburb. I noticed that Shin signed his name Sheen Sang-okk. I later learned that the new name spelling had been advised by certain U.S. intelligence officials as a security measure.

Several months later, I wrote Shin that I had discovered where General Dean’s son, William, Jr., a retired Army colonel, lived.

In the spring of 1989, Shin and I met Colonel Dean at a hotel restaurant in San Antonio, Texas. He was an unassuming gentleman with a ready smile. He listened carefully to my account of Shin’s captivity in North Korea. While I had no way of fathoming his thoughts, he surely would have thought of his own father’s incarceration in the North as a POW. Colonel Dean was delighted with Shin’s plan to produce his father’s story, and was happy to transfer the copyright of his father’s book. We all shook hands and parted. A contract would be drafted and signed in due time.

The following month, Korean media reported that Shin and Choe had arrived at Kimpo Airport in Seoul to a tumultuous welcome by his fans. Customs inspectors found in their possession a large amount of material on the Korean War.

“They are for General Dean’s story,” I assured myself.

Then in the late fall of the year, I learned from a newspaper account that Shin, in Korea at the time, had announced a plan to produce a new film, Mayumi, in Korea. There was no mention about General Dean’s story. I was puzzled at first. Why the change of heart? Betrayal! I thought.

“Mayumi” was a code name for a young North Korean female terrorist who blew up Korean airliner in midair over the Indian Ocean. Again, what prompted Shin to change his plan? I could only speculate: a certain powerful element, most likely a South Korean intelligence establishment whose wishes Shin was not in a position to resist was behind it, and with ample funds. Eventually, Mayumi was produced. It turned out to be a box-office dud in Korea and overseas.

Another year passed. In September of 1990, I received a fax from Shin. A wealthy Japanese businessman had promised to invest in the production of The Blue Wolf: the Genghis Khan Story. “Please join me,” he wrote. “I know how to make movies but I know nothing about America. And you have a passion for the arts and a knack for motion pictures. I would expect you to run the office American style.”

Without a second thought, I told my wife that I was going to Hollywood. “You are crazy,” she cried out. I packed up and headed for Dulles Airport. My wife, behind the wheel, did not say much.

Shin and Choe lived in a small but attractive house in Beverly Hills. Its front yard was full of roses. An elderly maid, whom the Shins had brought from Korea, moved around like a family matriarch. There were two adorable children playing. They seemed to be deeply attached to the maid. They were the offspring of one Oh Su-mi, once Shin’s actress lover. The maid had raised the two toddlers while their father, Shin, spent eight years in North Korea. Choe was now their surrogate mother, and the children looked at their “stepmother” bashfully.

Shin delegated to me the power to sign bank checks for the office, a sure sign that he trusted me. But when I requested an employment contract, Shin declined. “We work together with an honor-bound trust, not by a signed paper.” That was not a good sign. I suggested that we retain a law firm, a public accountant, and a PR firm. Shin objected on the grounds that we did not have legal problems, we did not have any income presently, and a PR firm would be expensive. I told him that that was the “American way” to run a business. He did not answer. I took it as his acquiescence and retained a law firm, and so on. Shin instructed me to deny health coverage for office employees, but I did arrange coverage for them. If there were signs of discord between us, I did not sense it at that time.

Shin was a reticent, secretive person. He shared little with me about himself, his intentions, and what he expected of me. I wondered if this was his personality, or the result of the trials he had suffered in North Korea. He kept me in the dark about the details of his production plans. He shared little information with me about his Japanese patron and the investment the latter had promised.

Yet at certain unguarded moments, he told me revealing things. He considered North Korea a haven for film makers. Kim Jong-il provided everything, money, cast and staff, location sites, even a cargo train to blow up, and a helicopter to fly over to create snow-storm scenes. Above all, one did not have to worry about the prospect of box-office success. An audience would be mobilized, and told when to cheer.

“You know,” he once said over lunch, “I chiseled my name on the wall of my cell just to mark that I was there.” I recalled a scene from The Count of Monte Cristo. “I hope they don’t raze the prison.”

Shin remarked with an impish smile.

“When I went overseas, my minders wanted me to bring them gifts. The souvenir items most craved were sunglasses. I wondered if those bastard comrades wanted to look like Kim Jong-il.”

In mid-November of 1990, Shin and I traveled to Calgary, Canada, to look for location sites for a cavalry battle scene for Genghis Khan. The final cavalry charge scene of Kagemusha by Akira Kurosawa of Japan was previously shot in the open field of Calgary. “Kagemusha” meant “a body double” for a warlord. Calgary, however, was dropped because, besides its cost estimates, its topography hardly resembled that of the Great Steppes of Central Asia.

Mongolia, seemingly the best location site for The Blue Wolf, was out of the question. The Mongolian government would not allow a motion picture about its greatest khan drift one inch from its official history. Quyrang, the khan’s warrior-lover did not exist in the orthodox Mongol history as The Blue Wolf script portrayed her.

In the spring of the same year, Shin flew to Tokyo to confer with his Japanese investor. He looked content when he returned. One day soon after, Shin told me with a straight face. “I chose Natasha Kinski for Quyrang’s role.” He continued, “And I want you to go to Italy and meet with Sophia Loren. Tell her we need her for the role of Genghis Khan’s mother.”

I was dumbstruck. The task Shin purported to assign me was nothing like asking a movie star for an autograph. “Is this man serious?” I thought to myself. Did this man make a hollow commitment in order to placate his Japanese patron? To my relief, Shin never brought up the subject again.

Then Shin said he wanted to explore Tajikistan for locations. It was one of such occasions when the director spelled out brilliant ideas as if in passing. Besides the cost factor, the Central Asian region provided an excellent environment. After all, Genghis Khan and his horde rampaged and conquered the desert and steppes of Central Asia. In early 1991, the mysterious and closed land was wide open, thanks to Gorbachev’s perestroika.

I called the Soviet embassy in Washington, DC and spoke with a representative of Sovexporfilm, the Russian state corporation charged with film trade. Through his good offices, his Moscow headquarters sent a letter of invitation for Shin, Choe and me. The Soviet Consulate in DC quickly issued us our visas. Russians were eager to do business with the capitalist world.

Choe, however, was not allowed to go. Her fervent desire to travel together with Shin to Russia had been quashed by the South Korean Consulate in Los Angeles. Why was anyone’s guess.

I traveled to Moscow on February 9, 1991 and met with Boris, a lawyer from Sovexportfilm, who was our contact man and escort throughout our travels in the Soviet Union.

The following day, Shin arrived at the Sheremetyevo International Airport in Moscow. He was one of the last passengers to show up at the waiting area. Wearing a pair of sunglasses and a hat tipped way down, he walked in our direction quietly. Shin and I sat down on a corner bench while Boris went outside to hail a taxi. Shin, his head bowed down, did not stir. My heart started to pound faster and faster. What could I do if North Korean agents and their KGB comrades surrounded us? There was prize money on Shin’s head, and North Korea had been in the Soviet orbit until recently.

I noticed a tall and well-built Asian man in a long and loose trench coat and wearing a hunting cap walking briskly toward us. My heart froze. Shin remained motionless. I stood up. The man handed me his business card: First Secretary J.H. Choi, Embassy, the Republic of Korea. “Welcome to Moscow. Our ambassador would be happy to meet with you tomorrow.” He walked away. He looked like a core intelligence officer.

The following day, the first South Korean ambassador to Russia, and my high school classmate, greeted us cordially, but Shin appeared distant to our host. Meeting alone with me in his office, First Secretary Choi stressed that I stay in touch with him wherever Shin and I traveled. “Nothing to worry,” he assured me. When we parted, Shin failed to bow back to Choi.

Our two-day meeting with the executives of Sovexportfilm was pleasant and productive. They appeared sincere and eager to do business with us. Their figures for all the logistic support for our film was less than one-third that of Calgary’s. One executive suggested in jest that a Red Army cavalry regiment could be mobilized for combat scenes. Shin nonchalantly answered he would study the offer.

During a tea break, Shin asked if a replica of the best actress prize for the 1985 Moscow film festival could be made. The award Choe had won for her role in the North Korean film Salt had to be left behind in Pyongyang when they fled to the West. He was told that that could not be done.

Our first stop was Alma Ata, present day Almaty, of Kazakhstan. The city had a large ethnic Korean community. Obviously pre-warned by the South Korean embassy, several leaders of the Korean community came to our hotel to pay a courtesy call to Shin. They identified themselves with South Korea and praised Shin for his heroic escape from the North.

Our next destination was Tashkent, Uzbekistan, the famed hub of the ancient tea trade along the silk road. During the flight, I struck up a conversation with an Uzbek who sat next to me. When he heard the purpose of my trip, his expression turned incredulous. “Genghis Khan of all people, why?” he asked me. “You know, he burnt down our city in 1219. His soldiers killed our noblemen by breaking their spines by bending them backward.” He grew angrier. “Do you know what that evil khan and his hordes left behind? Ashes and their semen in the wombs of our women.” He turned his back on me.

Rhaman, the director of Vatan Film Studio greeted us in the Tashkent airport. Vatan was the best-known film producer in the region. We toured his studio, huge but run down. Its warehouse was full of art work, film sets, and props, mostly of bows and armors. Shin again did not say much, and he showed little interest in what he was seeing. Strange, I thought.

In the evening, Rhaman took us to an ethnic Korean festival entitled Transit, a musical that portrayed the story of ethnic Koreans being forcibly removed from the Soviet Far East to Central Asia in the mid-1930s. When an MC announced Shin’s presence, many people flocked to greet him. Elderly women hugged him. Shin was their hero, and he personified the image of their ancestral home called Korea. He tranquilized the nostalgia of the Korean diaspora.

The following day, Rhaman drove us eastward near the Afghan border to trace the routes that Genghis Khan’s Mongol horsemen had rampaged. Suddenly, Boris shook Rhaman’s shoulder. “Hey, we are in Kyrgyzstan. We have no visas to enter here.” Rhaman did not flinch and kept on driving. He couldn’t care less about what the Kremlin said. Moscow’s grip on its citizens was apparently waning fast. Indeed, the Soviet Union would fall half a year later.

Soon, the snow-covered Tian Shan Mountain range came into view. The Mongol’s ancestral spirits dwelled on the summits. Its sheer majesty humbled me. We all got out of the car and sipped the ice-cold water from the stream at the bottom of the steep-walled valley. Shin remained in the car, his head bowed and pensive. What was he thinking? I wondered.

In Bukhara, we saw gigantic mud-brick walls. A good location site for a cavalry assault, Rhaman suggested to Shin. Shin smiled back meekly. In town, we visited a timeworn mosque mantled in a rich patina of age. “This mosque,” intoned a village elder, “was saved from the Mongol invaders. We buried it underground before they came.” We were told, ad nauseam, of the Mongol atrocities in Urgenchi, Khiwa and other towns we visited. The Great Khan certainly was not popular in this part of the world.

Back at Vatan Film Studio in Tashkent, Rhaman and Boris wanted to hear from Shin. Would there be a contract for the production of The Blue Wolf? Shin was noncommittal. I was not surprised by his reaction. Throughout the trip, Shin remained aloof to the mission he had set out for. He acted more like a bored tourist.

We flew from Moscow to Tokyo and met with the Japanese investor. Shin told his patron that the trip to Russia had been highly productive. He had found excellent location spots and had nearly reached a contract agreement with the Russians.

The Japanese investor did not seem convinced.

Back in the Hollywood office, my misgivings about Shin and his intentions deepened. A disturbing thought lingered in my mind: Was Shin genuinely serious about producing The Blue Wolf film? Yes, at least in the beginning, I concluded. He envisioned producing a Hollywood epic. He fondly talked about Elia Kazan, John Ford, and Robert Wise. He liked to be compared with Akira Kurosawa. He believed his Genghis Khan was his raison d’etre. It deserved an Oscar.

However, his dream ended as just that, a dream. The funds he was promised shrank rapidly as Japan’s economic bubble burst. He discovered that the sheer scale of his imagined production outweighed his ability.

Shin was angry and disheartened, but his ego was too big to forsake his dream. So he kept on acting, literally acting. He was in denial about pursuing a phantom objective.

I decided that there would be no The Blue Wolf, ever. One day in mid-May, 1991, I tendered my resignation to Shin. He replied that he would not stop me from leaving.

I packed and returned home to Virginia.

Taehwa Market in Ulsan is flooded after typhoon Chaba struck the region, Wednesday. The typhoon caused five deaths with one person missing, as well as property damage on Jeju Island and southern coastal areas. Yonhap

Thug for Life

http://www.koreatimes.co.kr/www/news/biz/2012/02/123_104180.html
Hanwha avoids delisting, but unruly boss could be its ruin

By Kim Tong-hyung

The widening fraud and embezzlement scandal surrounding Hanwha Chairman Kim Seung-youn further disgraces the legacy of one of Korea’s richest men and touches off questions on whether his waywardness is beginning to take a toll on the company. / Korea Times file

The widening fraud and embezzlement scandal surrounding Hanwha Chairman Kim Seung-youn further disgraces the legacy of one of Korea’s richest men and touches off questions on whether his waywardness is beginning to take a toll on the company. / Korea Times file

The massive corruption scandal surrounding Hanwha Chairman Kim Seung-youn cements his status as Korea’s most loathsome business figure and underlines the fragility of the company’s future under its wayward owner.

Hanwha, one of the country’s top-10 business groups, breathed a sigh of relief Sunday after the Korea Exchange opted not to delist the group’s holding company in a much-anticipated decision, despite Kim potentially facing a lengthy prison term over widening fraud and embezzlement charges. However, the damage to the confidence in the conglomerate’s future could be irreversible.

Kim, who recently turned 60, was indicted last year for unlawfully breaching Hanwha’s corporate coffers to plug losses from a number of ill-advised business projects he had been running personally on the side. The Seoul Western District Prosecutors’ Office last week said it would demand a nine-year jail term for Kim atop of a 150 billion won (about $134 million) fine.

The murky allegations surrounding Kim come at a time when the families behind the country’s chaebol, or family-owned conglomerates, are facing increasing scrutiny for abusing corporate wealth as politicians move faster to massage voters’ egos as poll days near.

Kim has been denying the charges against him, but not many seem willing to grant him the benefit of the doubt when he has more baggage than an airport terminal. And as rich as he is, he won’t be able to pay enough goons to find and assault every critic.

“Until now, prosecutors have been politically prevented from properly punishing wrongdoings of chaebol chairmen. As in tough times, they would say we are making it worse, and in good times, they would say we are spoiling the mood,’’ a senior prosecution official told reporters.

“If we continue to make excuses to let chaebol leaders find an easy way out, this country has no future.’’

Korea certainly has developed a reputation for employing lax justice on chaebol leaders. Samsung Electronics Chairman Lee Kun-hee, Hyundai Automotive Chairman Chung Mong-koo and SK Chairman Chey Tae-won are among the corporate bigwigs pardoned in recent years for a broad range of crimes that include illegal wealth transfers, tax evasion, bribing and embezzlement.

However, the leash apparently isn’t long enough for some tycoons like Hanwha’s Kim and SK’s Chey, back on the grill for allegedly abusing corporate wealth to soften personal losses from futures investment, a duo leading a list of CEOs who appear to have blown their second chances or even their third.

Interestingly, Hanwha and SK both have a lot in common in terms of where they are as a business group. They both benefited from their strength in the domestic market, with Hanwha excelling in chemicals, explosives and financial services and SK dominating the telecommunications and energy sector.

Despite this, the companies have been struggling mightily to rebuild themselves on the global scale and the dual reputation of their leaders as successful businessmen and troublemakers certainly doesn’t help.

Since succeeding his late father, Kim Chong-hee, at the helm of Hanwha in 1981, Kim has developed a character that is more frequently compared to Don Corelone than Jack Welch.

In 1993, Kim became the first leader of a top-10 business group ever to be arrested after prosecutors charged him for smuggling dollars to help purchase a lavish mansion in Los Angeles.

Kim was also questioned by prosecutors during an investigation of Hanwha between 2004 and 2005 over suspicions that he created a slush fund of about 9 billion won and used the money to bribe politicians ahead of the group’s acquisition of Korea Life Insurance in 2002.

Kim’s most famous dust off with the law came in 2007 when he had his bodyguards kidnap and beat up some bar workers who had attacked his son, and at the heat of the moment, assaulting one of the victims himself with a metal pipe. He was convicted for the incident but was pardoned by President Lee Myung-bak the following year.

The current investigation on Kim is based on allegations that he spent hundreds of billions of won in company funds from 2004 to 2006 to repay hidden private business debts. Prosecutors since last year have been tracing the money flowing in and out of some borrowed-name bank accounts Kim has been controlling.

The investigation is a public relations disaster for Hanwha and could end up hurting the firm. The conglomerate has been scrambling to secure revenue sources aside from its bread-and-butter businesses in chemicals and explosives. Its attempt to acquire a controlling stake in Daewoo Shipbuilding & Marine Engineering fell through in 2009.

More UNESCO World Heritage Listings Planned

By Chung Ah-young
Staff Reporter
http://www.koreatimes.co.kr/www/news/nation/2010/02/117_60078.html

Yi Kun-moo, head of Cultural Heritage Administration

Following a number of Korean cultural heritages being inscribed on UNESCO lists last year, the Cultural Heritage Administration (CHA) is seeking to promote the value of national cultural assets to the world.

The Joseon Royal Tombs were inscribed on UNESCO’s World Heritage List while “Dongui-bogam,” (The Principles and Practice of Eastern Medicine) was listed on UNESCO’s Memory of the World Register and five intangible cultural elements were included in UNESCO Representative List of the Intangible Cultural Heritage of Humanity.

The administration also expects the additional registration of Yangdong and Hahoe villages in North Gyeongsang Province on the World Heritage List. The International Council on Monuments and Sites (ICOMOS) has conducted on-the-spot inspections of the sites following Seoul’s application last year.

“The listing standards are getting tougher and pickier. UNESCO has asked us to provide additional information. It’s a difficult process, but we are doing our best for the inscription,” CHA Administrator Yi Kun-moo, said in an interview with The Korea Times.

The government will submit “Daemokjang,” a wooden architecture master, as an Intangible Cultural Heritage of Humanity, and “Ilseongnok” (Records of Daily Reflections of the Joseon Kingdom) for Memory of the World registration.

He emphasized, however, that the preparation process is as important as the registration itself as it is an opportunity to collect resources and conduct research about the cultural heritages to have them internationally acknowledged.

“The status of World Heritage means more than that of Korean heritage. It has universal value for all humans. We are responsible for preserving the assets to hand them down to the next generation,” he said.

But in addition to preservation, a moderate tourism development plan should be considered for the designated cultural heritage sites.

The administration is currently pondering plans to link palaces and the Joseon Royal Tombs ― under the theme, King Sejong, it can make a connection between Gyeongbok Palace and Yeongneung in Yeoju, Gyeonggi Province, and the Silleuksa Temple. Under the theme, King Jeongjo, it can tie Yunggeonneung Cluster, Suwon Fortress, Changgyeong Palace and the Jongmyo Shrine.

“To make this a reality, it’s important to use story-telling methods to promote the related heritage sites,” he said.

The administrator admitted that there were concerns over possible damage to the historical sites due to the growing number of tourists.

“But it doesn’t mean we should only preserve them. Just preserving the designated heritages doesn’t conform to the intention of the World Heritage List. The ICOMOS recommended that the government develop a comprehensive tourism plan and an on-the-spot explanation program to better protect the historical and cultural environment and promote the value of the cultural heritages,” he said.

Thus, striking a balance between preservation and development is the top priority in managing the sites. The CHA has already finished equipping the royal palaces and other heritage sites with automatic fire extinguishing systems, and has strengthened the security and tour guide systems.

“More importantly, Koreans’ awareness of the heritages has been raised a lot recently. So we expect people to show a mature consciousness about the conservation of the historical sites,” he said.

When Yi participated in the 33rd session of the World Heritage Committee in Seville, Spain in June, he felt it was a kind of “culture war.” “More and more countries are vying for registration of their assets. But the follow-up measures are crucial because maintaining the World Heritage status is as difficult as having them registered,” he said.

Yi said that it was shocking to see UNESCO remove Dresden’s Elbe Valley in Germany from its list because of the construction of a bridge across the valley. “This case tells us a lot ― how to protect cultural heritages and continuously maintain their status after the designation is really important,” he said.

Efforts to Reclaim Cultural Heritages

A French court’s recent decision to reject a request to return Korea’s royal texts that were looted by French troops during a 19th-century invasion has rekindled the public’s desire to restore their stolen cultural assets.

On Dec. 24 the court ruled that the Korean royal books held by the National Library of France were “national property” that cannot be handed over.

The collection that records most of the royal history of the Joseon Kingdom (1392-1910) was stored in an archive called “Oegyujanggak” on Ganghwa Island off Korea’s west coast. French troops took away the royal documents from the archive and destroyed other books when they raided the island in 1866.

The National Library in Paris had classified them under its Chinese category until they were discovered by a Korean historian named Park Byeong-seon living in France in 1978.

“As we saw in the Oegyujanggak case, there are many obstacles to repatriating cultural assets. It is true that the government cannot take bold action to bring them back home because there are no legally binding regulations over the illegal ownership of the looted assets and the breach of property rights. In addition, there are no international accords for retroactive applications for the case,” said Yi.

UNESCO adopted the Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Cultural Property in 1970. Under its supervision, the Intergovernmental Committee for Promoting the Return of Cultural Property (ICPRCP) has urged each nation to return stolen cultural properties to their home countries.

However, the convention only applies to the cultural properties stolen after 1970. Thus, UNESCO’s requests for the return of such plundered properties are mostly ineffective.

The Korean government hosted the ICPRCP’s extraordinary session in Seoul in 2008 on the occasion of its 30th anniversary and it urged the unconditional return of Korean artifacts held by Japan and France.

The government has so far reclaimed several lost cultural assets ― for example, the seal of King Gojong of the Joseon Kingdom and General Oe Jae-yeon’s flag ― in cooperation with government agencies and civic organizations through purchases or donations.

Currently, a total of 107,857 cultural properties are scattered throughout 18 countries. They were taken during chaotic periods such as the Japanese colonial rule and the Korean War.

Japan has 61,000, the largest number of Korean cultural properties, followed by the United States with 27,000 and China with 3,000.

“We estimate more cultural properties might remain abroad than we know now because they were taken away during social upheaval. To bring them back, it is important to track down how these properties were taken out of the country. We are trying to figure this out,” he said.

[email protected]

Ten Culture Trends of 2008

The late actress Choi Jin-silhttp://www.koreatimes.co.kr/www/news/art/2008/12/201_36567.html
By Han Sang-hee
Staff Reporter

1. The Death of Celebrities in 2008

The late actor Ahn Jae-hwanThe suicide death of actor Ahn Jae-hwan because his debt shocked the nation. Then, the suicide death of Korea’s commercial queen and sweetheart, Choi Jin-sil, friend to Ahn and his wife/comedian Jung Seon-hee, jolted the nation. Choi’s death hit the nation hard, with fellow celebrities following suit, including transsexual actress Jang Chae-won, model Kim Ji-hoo, and vocal group M Street’s leader Lee Seo-hyun.

Many stars passed away, leaving the entertainment industry and its fans grieving.

The first celebrity to leave fans was Kim Chang-ik, youngest member of the group Sanulrim. He was followed by famed composer Lee Young-hun, who died in February after suffering from colon cancer. In April, Turtleman from the pop group “Turtles” died from a heart attack, while Kim Min-soo, member of the pop group Monday Kiz, passed away after being involved in a motorcycle accident.

Model Ion also died in a motorcycle accident. Most recently, actor Park Gwang-jeong passed away after suffering from lung cancer.

2. The Popularity in “Real” Reality Shows

Infinity Challenge

This year welcomed various reality shows, some new and some simply upgraded. The key factor of this year’s reality programs is that the shows represent raw realism. MBC’s “Infinity Challenge” showed its group practicing for a Latin dance competition and also a nationwide aerobic competition. KBS’ “One Day Two Nights” presented a celebrity group visiting villages and carrying out tasks and games along the way. MBC’s “We’ve Got Married” put popular celebrity couples in “marriages” and showed them living in the same house, and spending time together like other married couples. SBS joined in the fun with “The Family is Out”, which brought a number of celebrities to the country picking fruits and vegetables, working in the fields and cooking things for themselves.

Family is Out

3. The Comeback of Big Stars and Rise of Idol Groups

Seo Tai-jiThe pop scene this year was busy with the return of big stars as well as the rise of hip pop idol groups. Singer Kim Gun-mo appeared with his new album, which was made with composer Kim Chang-wan for the first time since their split 13 years ago. Ballad singer Shin Seung-hun also returned after holding concerts in Japan. Singers Kim Jong-kook and Jo Sung-mo returned after finishing their military service, while “JYP” Park Jin-young, Rain and even Seo Tai-ji returned to their loyal fans. Female singers were also strong, with Baek Ji-young and Lee Soo-young gracing the stage with new tunes.

Big BangThe rise of the idol groups — Big Bang, Wonder Girls, Girls’ Generation and newcomer SHINee — wowed fans with distinctive styles and catchy songs. Individual activities that group members pursued were also interesting. Tae-yang from Big Bang released his own album, while Yu-na from Girls’ Generation was tapped for the main role in a KBS drama.

4. Big Classical Artists Visit Seoul

Simon RattleNumerous classical stars visited Korea to the delight of fans.

The Vienna Boys Choir started 2008 with their angelic voices, followed by the London Philharmonic Orchestra as led by conductor Vladmir Jurowski, cellist Pieter Wispelwey and pianist Peter Jablonski.

Crossover tenor Andrea Bocelli visited Korea the first time in eight years last April, wowing fans with his charms and charisma. Pianist Martha Argerich and maestro conductor Chung Myung-whun dazzled fans with their joint performance. Young maestro Yannick Nezet-Seguin and pianist Li Yundi graced fans with their tunes. Finnish conductor Esa Pekka Salonen performed with the Los Angeles Philharmonic Orchestra, Sir Simon Rattle with the Berlin Philharmonic and Gustavo Dudamel with the Simon Bolivar Youth Orchestra of Venezuela.

5. Stars Moving Out to Hollywood

RainSeveral celebrities knocked on the U.S. market with their albums and films.

Singers BoA and Se7en are currently stationed in the U.S., appearing on television, Web sites and newspapers. They are striving to captivate American fans. BoA is planning to release her official album next year, while Se7en performed at a concert in Seattle and will release his album early next year.

BoARain has been one of the busiest stars both here and in the U.S. After his small role in the Wachowski brothers’ “Speed Racer,” he was tapped for the main role in the upcoming movie “Ninja Assassin”, slated for release next year. Jang Dong-gun and Lee Byung-hun will separately appear in the U.S. movies “Laundry Warrior” and “G.I.Joe: Rise of Cobra”.

Female actors have also jumped into the Hollywood stream. Jun Ji-hyun appeared in “Blood: The Last Vampire” and Bae Seul-gi joined the cast of a global project film called “Finale.” Han Chae-yong will fly to New Zealand next year to shoot the movie “Soul Mates,” a joint Korean-New Zealand movie.

6. Various Plots in Local Dramas

Dramas of 2008 saw many experiments.

Many drama-makers looked for storylines within their own territory, touching on the lives of people in the broadcast business. “On-air” became popular for dealing with the life of a stubborn celebrity and her manager. Kim Ha-neul played a cocky actress, bringing herself once again to the spotlight for her trendy fashion style and good acting skills.

Worlds Within“Worlds Within” also made headlines with its catchy plot, about the struggling lives of actors and drama producers. Its two main characters were played by Song Hye-kyo and Hyun Bin. “Spotlight” delved into the lives of news reporters, yet failed to gain popularity despite famous actors like Son Ye-jin and Ji Jin-hee. Classical and culinary plots were also popular this year. The hit drama “Beethoven Virus” touched on the orchestral journeys of musicians as well as a stubborn maestro conductor. “Sikgaek” offered simple culinary dishes and recipes around the nation.

Last but not least, art fans had the chance to enjoy “The Painter of Wind,” which told the story of two of Korea’s most famous artists back in the Joseon Kingdom (1392-1910).

7. Forgery Scandals Hit Local Art Scene

The art scene in 2008 was smeared with forgery scandals regarding works by some of the nation’s most famous artists.

The late Park Soo-keun’s painting “A Wash Place” made headlines when it was sold at an auction for the highest price ever, 4.52 billion won. But its authenticity was soon questioned as a local art magazine pointed out its differences from the original as seen in Park’s Collection book.

The Korean Art Appraisal Association carried out an appraisal due to Seoul Auction’s request, clarifying that the work was the original. Despite the clarification, Park’s famous painting continued to spark controversy. It was sent once again for appraisal by other appraisal organizations here and in Tokyo, only to bring yet again the same result.

8. Idol Groups Leading the Local Fashion Scene

Fashion advice in 2008 was smart and simple: follow your favorite stars. Soaring idol groups did not only affect the pop music industry, but also the fashion scene. Young fans wearing clothes similar to those of their favorite singers were nothing new. But this year fans and stars alike brought trend after trend all through the year.

Male groups dominated the fashion scene with their tight skinny jeans and high-top shoes. Big Bang was one of the most popular groups this year, and the members successfully brought out their personalities with distinctive hairstyles, both baggy and skinny pants, and even makeup. SHINee was new to the pop scene, but their simple and easy-to-follow looks captivated fans, complete with colorful shirts, jackets, high-top sneakers, and tightly fitted jeans.

The Wonder Girls and Lee Hyo-ri were the center of attention wherever they went, with their chic and glamorous styles. The five-girl group brought retro back to the fashion scene, with colorful stockings and simply dresses. Lee expressed her style with sexy, tight fitted leather pants, hats and leggings.

9. Sluggish Movie Market Ever

For movie fans, this year was not fruitful. The market share in local movies was the lowest since 2001, a staggering 42 percent as compared to the 52.3 percent last year. 113 films were released nationwide, but only seven exceeded an audience of two million.

Foreign movie studios like Warner Brother and Sony Pictures also shut down their operations, citing sluggish sales and the downloading that prevented viewers from buying DVDs at full price.

Despite stagnation, there were still catchy movies that brought fans to theaters, such as “The Chaser” starring Ha Jung-woo and Kim Yun-seok, and “The Good, the Bad, the Weird” starring top male stars Jung Woo-sung, Lee Byeng-hun and Song Kang-ho.

10. Stars Rush to Stage

The local theater industry is enjoying a boom of popularity despite the economic recession. This is mainly due to its star-studded marketing strategy.

Star power apparently led to the success of musicals and plays this year. Top singers such as Choi Sung-hee, better known as Bada, Ock Ju-hyun, Park Ji-yoon, Dae-sung from the boy band Big Bang, and King-in and Hee-chul from Super Junior, rushed to musicals, pushing up ticket sales.

Also, celebrity movie stars such as Ko Soo, Hwang Jung-min, Choi Hwa-jung and Han Chae-young returned to the stage in various big-name plays as part of “Yeongeuk Yeoljeon 2” as programmed by veteran actor Cho Jae-hyun.

The strategy of casting celebrities worked to attract young audience members. But some critics said that it was only a temporary measure, which merely pursued commercial success without theatrical artistry.

[email protected]

Korea’s Promotion Overseas Mismanaged

http://www.koreatimes.co.kr/www/news/special/2008/10/260_32613.html
david-kilburn1By David Kilburn
Korea Times, 13 October 2008

The attraction of transforming a country into a brand is easy to understand. Brands add value, both for their owners and their consumers.

According to U.S. brand expert John Gerzema, author of The Brand Bubble, brand value now accounts for about 30 percent of the market capitalization of companies on the S&P 500 index, up from 5 percent 30 years ago.

Today, the 250 most valuable global brands are worth $2.2 trillion, more than the GDP of Italy.

Google’s brand value makes up 50 percent of its market capitalization. PepsiCo shows a tangible book value of $9.8 billion against a market value of $108 billion, showing how much investors bank on the value of brands rather than the company’s more tangible assets.

Taking the S&P ratio as a guide, a government might assume that transforming their country into a brand might add 50 percent to the value of their economy.

However, this goal is more difficult to achieve for countries than for consumer products. The differences are fundamental. Product brand managers can choose the name, packaging, pricing, decide exactly what to pour into the package, how and where to distribute it. They also change any or all of these variables and take their brand to consumers around the world.

Governments lack this degree of control. Geography, climate, language, population, history and many other factors are unchangeable. While a consumer brand might appeal just to one group of people, a country involves everyone.

Countries are multi-dimensional and far more complex than products. Copying an approach developed for consumer goods is no guarantee of success.

The complexity of country branding is revealed in studies by the U.S. consultancy FutureBrand which publishes an annual report (http://www.countrybrandindex.com) covering the top country brands, based on quantitative research among 2,500 frequent international travellers, plus data from other sources.

FutureBrand’s 2007 report ranked countries across a wide range of criteria: Authenticity, History, Art & Culture, Resort/Lodging Options, Families, Outdoor Activities/Sports, Beach, Natural Beauty, Environmental, Rest & Relaxation, Safety, Rising Star, Value for Money, Fine Dining, Shopping, Nightlife, Friendly Locals, Nice to Live In, Ideal for Business, Easiest To Do Business In, Easiest to Extend A Business Trip In, Conferences.

Based on scores across these wide ranging criteria, the top country brands in 2007 were, in rank order: Australia, USA, UK, France, Italy, Canada, Spain, New Zealand, Greece, and Japan.

Across all FutureBrand’s categories, Korea only appeared once among the top 10. It ranked 10th for shopping. This is disappointing considering that Korea is home to eleven of UNESCO’s world heritage sites, and has three intangible cultural treasures cited as “Masterpieces of the Heritage of Humanity,” also by UNESCO.

Korea also possesses vast expanses of beautiful unspoilt scenery, and a very distinctive cuisine ? all examples of factors that other countries have successfully exploited. Yet Korea only ranked 21st for history, 31st for Art & Culture and 39th for Authenticity. For natural beauty it ranked 58th, for Fine Dining 45th, and for Resort/Lodging options 53rd. There is only one conclusion: Other countries are more successful in competitively pitching their own benefits to travellers.

However, the news about Brand Korea is not completely bleak. Young & Rubicam’s Brand Asset Valuator has been tracking brands for over a decade.

A recent analysis of trends from 1997-2007, found that Brand Korea has started becoming more approachable to Japanese consumers. It has achieved greater momentum among Thai adults, in such terms as “Prestige,” `Cutting Edge” and “Fashionable.”

Over this same period Brand Korea’s personality for Chinese adults has improved, especially as “Fashionable.” This suggests, unsurprisingly, that different opportunities and problems pose themselves for each country.

Though Singapore was not ranked the first in any of FutureBrand’s categories, it was still ranked among the top 10 on 10 different criteria. Only the United States, Australia, New Zealand, and Canada did better.

Singapore is one of the most successful countries at marketing itself. The rise from a swampy island to iconic brand status began when Singapore Airlines introduced their “Singapore Girl” advertising campaign in 1972.

In those distant days, flights from the Far West to the Far East stopped in Singapore to refuel, with a stopover opportunity for passengers. The Singapore Girl became a metaphor for “Asian values and hospitality” which conveniently projected Singapore itself and helped tourism.

Brand Singapore gradually came into being. By the early 1980’s tourism had become the third most productive sector of Singapore’s economy and contributed 5 percent to GNP. But by 1986, hotel occupancy was falling and the tourism growth rate was also in decline. With typical thoroughness, the Singapore government researched the views of visitors. They found that about 70 percent of tourists came from Asia to see Singapore’s economic miracle, and were not disappointed.

However the 30 percent of tourists from outside Asia were hoping to experience something of the island’s romantic historical image and were disappointed. Why travel half way round the world to see a modern city just like back home?

Since visitors from outside Asia had been tourism’s growth sector, their disappointment discouraged friends from visiting. In a report, the Singapore government’s Tourism Task Force concluded, “In our efforts to build up a modern metropolis, we have removed aspects of our Oriental mystique and charm best symbolized in old buildings.”

Teams studied how other countries preserved historical legacy, especially their old buildings. Demolitions were stopped. Money was poured into the repair and preservation of what little remained of old Singapore.

Care was taken to ensure the historical authenticity of old buildings was retained. Within about six years, the remnants of Old China Town, Little India had been rescued. By 1993, revenues from Tourism had grown to 10.3 percent of Singapore’s GNP.

From a tourist destination, Singapore successfully developed as a logistics hub, an international conference and trade show venue, and a financial centre. This year Formula 1 Sing Tel Singapore Grand Prix became the first floodlit night time race in F1 history. Night time, so that viewers in Europe could watch daytime.

About 30 million TV viewers watched the race in Singapore’s main European markets. A sell-out crowd of over 100,000 watched the race track-side in Singapore. There was a time when a slogan, logo, advertising campaign, and a promotional film were enough to promote a country, but that is history.

Branding is not simply a logo or slogan that changes with each advertising campaign. While many follow this approach, it does not maximize what a country can achieve.

Traditional marketing tools are useful but, according to researchers at Media Edge/CIA, 76 percent of people now rely on what others say versus 15 percent on advertising. 92 percent of consumers now cite word of mouth as the best source for product and brand information, up from 67 percent in 1977.

The direct experience of others carries more weight than advertising campaigns or government pronouncements. In this new world, every visitor to Korea is a potential advocate. Every businessman, journalist, tourist, English teacher, overseas student, and migrant worker will have tales of experience to tell, whether in gatherings such as the World Economic Forum, via the Blogosphere, or simply talking to friends.

The internet facilitates the free flow of information, anecdotes, experience, opinion, and recommendation on a tremendous and growing scale. Review sites such as Digg (http://digg.com) and Reddit (http://www.reddit.com), are now the third-most-common use of the Internet after e-mail and search. Social Networks are increasingly important: if Facebook were a country, it would be the 10th largest, bigger than Japan.

Even consumer brands have been slow to recognize the significance of these changes, but now they are rapidly embracing the internet. One example of what internet strategies can deliver is the story of how the Mexican Tourist Board successfully promoted the Mayan ruins at Chichen Itza to become one of the new Seven Wonders of the World (http://www.new7wonders.com).

The project was devised by their long term PR agency, Burson-Marsteller, which re-created the site in the virtual 3-D world Second Life (http://secondlife.com), giving visitors a chance to experience this ancient civilization. The site drew more than 33,000 visitors on launch day, gained extensive media coverage, and many top PR awards. Chichen-Itza was voted one of seven new wonders in July 2007. The economic benefits were almost immediate and far outweighed the $17,000 spent on Second Life. “Since being named a wonder of the world, the number of visitors to Chichen Itza has increased 75 percent,” said Juan Jose Marti Pacheco, secretary of Tourist Promotion of Yucatan, this February.

The sad conclusion is that Korea’s promotion overseas has been consistently mismanaged and has therefore achieved fewer results than countries that have accurately understood their opportunities and problems, and followed a strategic path to get results.

Who Is David Kilburn?

David Kilburn is from the U.K. He worked in the advertising industry for 20 years and has been a professional journalist in Asia for 25 years.

He has lived in Seoul for 20 years. He is also founder of kahoidong.com, an organization formed to protect the remaining original hanok of Gahoi-dong, and Chairman of 3c World, a social networking project.

You’ve Come a Long Way, Baby!

Hyon O\'BrienBy Hyon O’Brien
Korea Times
May 16, 2008

When the feminist movement (also known as Women’s Liberation or Women’s Movement) storm was gathering in the United States in the 1960s, many companies began to target women as a distinct group of consumers for their products.

One of the most successful was Philip Morris, which introduced a new extra-thin cigarette called Virginia Slims in 1968 and saturated the nation with the slogan “You’ve Come a Long Way, Baby.” Some media watch groups regard this highly effective Virginia Slims marketing campaign to be responsible for a rapid increase in smoking among teenage girls.

I have never smoked. So this slogan didn’t achieve its hidden agenda of persuading me to equate smoking with liberation or as a declaration of women’s equality to men. Fortunately I don’t have to smoke to know that. However, the catchy phrase has stuck in my vocabulary and I think of it often. I use it frequently t to compliment people’s progress and achievement in a light joking way.

Korea gets this every day from me: “Hey, Korea, you’ve come a long way, baby.”

In 2005 when I visited Brasilia to see a friend in the Korean diplomatic service, I learned of an intriguing method of arranging the location of the embassies. In 1960, when the Brazilian government moved its capital officially from Rio de Janeiro to Brasilia some 1,148 km (713 miles) inland, many embassies took their time relocating to the new and not very exciting site.

To give them an incentive to move, the government (so I am told) allocated a piece of land to each country to build an embassy and ambassador’s residence. The order in which embassies were lined up was according to the per capita GDP at that time.

The layout of the city was in the shape of an airplane (architect Oscar Niemeyer’s concept). The pilot seat was occupied by the three branches of the Brazilian government and the wings were for foreign missions. The right side of the wing was for the developed countries and the left side for the developing or underdeveloped countries.

So the Korean embassy and ambassador’s residence was located on the left side far behind those of many other countries, reflecting its meager economic status of 45 years ago. For instance, I noticed that the embassy of the Philippines was much closer to the center than Korea, reflecting its higher GDP at the time. Yes, Korea, you’ve come a long way, baby!

I’d like to give Korea a pat on the back (if Korea has a back) for many brilliant improvements and advances. At the top of the list is the wonderful transformation from the primitive public toilets of my youth to the world-class toilets that one finds (almost) everywhere in Korea today.

We even have a city, Suwon, that promotes its wonderful public toilets for people to visit as tourist attractions. One of them is a house in the shape of a toilet. I know I will miss these clean, well-designed, readily available public facilities when I return to the amenity-challenged United States.

The second is the amazing extent of cultural programs available for the public. I am constantly impressed by the festivals Korea puts on each year, celebrating everything from red pepper and garlic to bamboo and mud! Numerous world-class performing artists appearing in Korea attest to the arrival of Korea on the global stage.

The other month it was awesome to sit in the audience to listen to the New York Philharmonic Orchestra playing Beethoven the day after its historic appearance in Pyongyang. The other day we had an occasion to marvel at the superb a capella singing of the Norwegian chorus Schola Cantorum, visiting from Oslo.

Another cultural offering that has become abundant in Korea is museums. Our biannual fund-raising house tour for Friends of Love (www.friends.co.kr) last month included a stop at an owl museum in Samcheong-dong, where 2,000 or more owls were on display. Last fall, we paid a visit to a museum entirely devoted to locks.

One of our acquaintances owns a museum exclusively devoted to world jewelry. These boutique museums are small and focused on one theme. Other major museums, the National Museum of Korea (currently its special exhibition is “The Glory of Persia”), the Leeum Samsung Museum of Art, Ho Am Art Museum, Seoul Museum of Art, History Museum, War Memorial Museum (its exhibit on the Dead Sea Scrolls will be on until June 7, 2008) and many others are all delightful places to visit to widen our minds.

According to an American psychologist, Abraham Maslow (1908-1970)’s theory of hierarchy of needs presented in 1943 in his paper, “A Theory of Human Motivation,” cultural needs are the last needs people feel, coming into play only after the basic needs (physiological needs, safety needs, love / belonging needs, and esteem) have been met. If that is the case, Koreans have way passed the point of lower level of needs some time ago and arrived at the area of highest needs. Bravo, Korea. You’ve come a long way, baby!

However, I caution against complacency. I think Korea has miles to go before it can truly be qualified to be a world-class country in every sense. The top of my list for Koreans to improve is obeying all traffic rules. Some of my Western friends joke that a red light in Korea is a mere suggestion.

The shock of cars moving even with red light is beyond cultural shock. It is a matter of safety. Pedestrians have to be always alert for a possible car zooming by ignoring the light. Ubiquitous riders of motorcycles and bicycles for deliveries on sidewalks are also extremely hazardous and backward.

Another annoying thing is how people enter subway trains, buses and elevators before others have time to get off. And I have to mention people loudly using their hand phones (cellular phones / mobiles) everywhere.

Once we had to suffer through one hour of listening to a young man calling everyone under the sun during our ride from the Incheon International Airport to downtown Seoul oblivious of others riding the airport bus with him (now that they are talking about allowing cell phones to be used on airplanes, I shudder to think of the noise we will have to endure on the long haul to the United States).

Yes, Korea, you’ve come a long way, baby. Let’s also remember that you have miles to go to get the prize.

Hyon O’ Brien, a former reference librarian in the United States, has returned to Korea after 32 years of living abroad. She can be reached at [email protected].

Media Should See Press Room Closure As An Opportunity

By Michael Breen
Intended for The Korea Times
Friday, June 1, 2007

The war between President Roh and the mainstream media went nuclear last week when the government announced a plan to close press rooms in ministries and change how it deals with journalists.

Right now, the prevailing opinion is that the move is a vindictive attack on press freedom, akin to that made on the other side of the world by Venezuelan leader Hugo Chavez, who has closed a TV station that criticized him.

In evaluating this news, we should always remind ourselves when the press itself becomes a story that it, to borrow from Karl Marx, owns the means of production. In other words, they are telling the story. That’s why right now theirs is the prevailing view.

But there are two more sides to factor in. One is the government’s and the other is “the people’s.” How will they benefit or lose from the new policy?

My view is that all sides can win. President Roh is making a historic move here, cutting the umbilical cord with the media, just as he cut the judiciary and ruling party from the executive Blue House when he came into office.

Viewed coolly, the government plan for restructuring its relationship with the media is almost certain to lead to more rational and articulate government public relations. At the same time – although this is not a government concern – it presents the press with an opportunity to be more professional and competitive. The winner will be the electorate, who although enjoying increasing freedoms in recent decades, is patchily informed by its media.

Here’s what will happen.

Specifically, in August, government will reduce the number of briefing rooms, close press rooms in ministries and police stations, and start distributing government announcements and take everyday questions from reporters online.

This is a big change from the present system. Readers may not be aware, but most newspapers structure their reporting around government ministries. In other words, individual journalists are assigned to specific ministries.

This is unusual. It makes sense for reporters to be dedicated to the Blue House and the one of two ministries that are a major source of important news. But it doesn’t make sense to have reporters in 37 government agencies.

For example, you would expect a reporter covering, say, health, to have a desk in his own newspaper and go out to meet sources and find stories about hospitals, government policy, research, the pharmaceutical industry and so on. Here, he works out of the Health and Welfare Ministry.

In the past, this system was a form of press control. The authoritarian government could keep an eye on reporters and spoon-feed them information.

One consequence in democratic Korea is a continuing bias, not so much in favor of government, but in favor of old top-down Korea. Most information and opinion, you see, still flows down from government. It flows from producer to consumer. From the powerful to the powerless.

Check your paper for the number of stories that are announcements from government. Check also and see how few news or feature stories are really about ordinary people. (When there are profiles of individuals, it’s not because their stories are intrinsically interesting, but because they have made the country proud, like won golf tournaments, best actress awards, or come third in Miss Universe.) That is because media are a form of elite whose historic mission has been to educate and guide the unwashed masses with an eye to perceived national interest. The unwashed masses are not themselves very interesting.

But we live in a democracy now. Korea is being increasingly driven from the bottom up, by the consumer, by the voter, by the individual. It’s time the press caught up with the times.

Another consequence of press rooms is that reporters develop close ties with officials who leak them confidential information that – sorry, reporters – the public has a right to know that the government is protecting.

From a public relations perspective, these relationships need to be established on a professional footing. Government should speak with a unified voice to avoid confusion. In Korea, however, ministries say different things and even officials within ministries contradict one another. As large companies learned long ago, the way to deal with that is both limit and train those who are talking to reporters. (This is bad news for reporters, but good news for anyone they write about).

Another feature of the ministry-based reporting system is press clubs. Each ministry’s press corps has one. This leads to a strange tendency in Korean journalism whereby reporters covering the same field – or “beat,” as it is called – view one another as colleagues, not as competitors. Club members often agree not to “scoop” others for fear of upsetting group harmony. Far from competing, they tend to share information. The real rivalries are between reporters from the same newspaper. This is one reason why newspapers are so similar.

These clubs, incidentally, have successfully pressured government not to allow foreign reporters into briefings. In fact, this issue is scheduled to be tabled by the EU as a trade matter for the upcoming FTA talks.

So, why is Mr. Roh doing this? The fact it has come so late in his term – Mr. Roh will step down in February – suggests that it was an afterthought. Indeed, critics charge that Mr. Roh is being vindictive. This may be true. But even so, it’s a well thought-out response. (Officials studied how OECD member governments dealt with media before coming up with the plan)

Many reporters feel the plan is an attack on their freedoms. “The new measure will not only harm reporters’ objectivity toward government policies, but will also infringe upon the public’s right to know,” the Korean Association of Newspapers said in a statement.

This perception comes from a natural anger that the level of access to government is going to change. Now reporters will have to meet with official spokespeople only and formally apply for interviews with other officials, rather than just drop into their offices.

Nothing is more annoying to reporters. But it does not mean their freedom is being curtailed. What is really infringed upon is the reporter’s right to roam rather than the public’s right to know.

My advice to publishers and editors is to recognize the historic moment and respond competitively.